Nikon is expanding by acquiring RED, a US-based cinema camera manufacturer. 

This acquisition enables Nikon to enter the filmmaking industry. 

Nikon gains access to RED's advanced technologies, enhancing its capabilities in image processing and optical technology 

RED, founded in 2005, is known for its high-resolution cinema cameras. 

RED faces challenges with costly proprietary accessories but continues to innovate in sensor technology 

RED has defended its proprietary technologies through legal means and adheres to industry standards 

With around 220 employees, RED operates from California, offering Nikon opportunities for collaboration and global expansion